A Word of Gratitude from Our Founder

 

Growing up in Detroit was a special experience for me. The vibrant mix of energy and originality here has always been astounding. From the rich creative and production talent that became Motown Records and so many other creative enterprises, to the boundless drive and innovation of the modern auto industry, The Motor City has constantly inspired me.

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In fact it was a melding of these two, Detroit’s resourceful and sophisticated marketing communications sector, that lured me into my own career at one of Detroit’s pioneering automotive advertising agencies, Ross Roy. Starting on the Chrysler account, I began creating advertising and content for many other major consumer brands like McDonalds, AT&T, and Comerica Bank.

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But once I started freelancing for B2B clients, I noticed a puzzling difference: Their communications were often stiff and dry—as though they were talking to machines, not people. Early on, I vowed to bring the branding and creative lessons I’d learned on the consumer side to help humanize automotive and industrial communications, and make them more compelling and effective.

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 I’ve been doing it ever since, and our results speak for themselves. We are all fortunate to have such literally world-class production resources here in Metro Detroit to help us tell your stories better and increase your business. I for one am very grateful for the opportunity.

 

Wishing you all the best,

 

 

Stuart J. Goldberg

Founder & CEO